Digital Marketing Plan Techniques:
Digital marketing is one of the most trending and talked about concept for marketing. Hence there is a lot one can do on a digital marketing assignment to make a marketing plan. Digital marketing is the part of marketing which involves marketing through use of online sources. The plan depends on a number of factor including the demographics of the target audience, budget of the plan, size of the company, current brand value and other such factors. Once this is established, one can choose from the following main categories of digital marketing:
- Pay per click (PPC): This is expensive but gets immediate response. All the search engines as well as social media platforms allows you to create your ad, decide on target audience and budget. They charge us the moment any person clicks on the advertisement. Hence it is very expensive and it is important to allocate fair budget and follow a strategic plan towards this marketing.
- E-Mail Marketing: This is gradually becoming outdated as most of such bulk emails move towards promotion or spam section of the receiver. Hence the receiver does not get to see most of such emails.
- Search Engine Optimizing (SEO): This is one of the most effective and beneficial in long term. However the same is a slow process and normally takes good time. This involves creating links through other sites, submitting blogs and contributing online in a fair way. It also involves improving keywords and content in a way that the same attracts more traffic from search engine. The ultimate goal here is to improve keywords specific search rank in all the search engine platforms.
The above are 3 most important tools. However the list is never ending. A right digital marketing plan can take a company miles and achieve big goals in very short term. However the opposite is also possible and hence a careful and systematic approach is required for the same.